Tom Hanks has cautioned that an advertisement that features him in the lead but is really an artificial intelligence (AI) phony.
The actor posted on Instagram, “There’s a video out there promoting some dental plan with an AI version of me.”
“I have nothing to do with it,” he continued.
Tom Hanks warns that an advertisement for a dental plan uses a false AI image
Hanks has already discussed the “artistic challenge” that artificial intelligence provides to his business, and this problem has been at the heart of recent strikes by prominent Hollywood actors and writers.
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Deep fakes, or extremely realistic virtual representations of real persons, are frequently feared to be a capability of powerful and sophisticated AI systems.
Many well-known figures, like Martin Lewis, a consumer financial guru, have had their likenesses utilized in deepfakes, which are frequently used to defraud consumers.
The government in England and Wales toughened the law to make it easier to punish offenders in response to the use of deepfakes in pornography, which is occasionally done as a form of retaliation.
Online disinformation is a problem that is being exacerbated by fake AI photos and videos of politicians. Those who have been attacked include Volodymyr Zelensky, the president of Ukraine, and former US President Donald Trump.
Google said in September that any political advertisements that appeared on its platform would have to disclose whether or not they used artificial intelligence (AI).
AI visual manipulation can also be applied in non-controversial ways, like as in the groundbreaking Abba virtual concerts.
Hanks talked about the idea of using AI to extend performing artists’ careers when he appeared on the Adam Buxton show in May.
We anticipated this development since we knew it would be possible to create faces and characters out of zeros and ones found inside computers. We see it everywhere, and it has only multiplied by a billion since then,” he remarked.
By using AI or deepfake technology, anyone may now recreate oneself at any age. My life could end tomorrow if I’m hit by a bus, but performances can live on.
A series of strikes that have impacted Hollywood, including Stranger Things and The Last of Us, have been fueled by worries about being replaced by AI.
Recently, a tentative agreement was struck between studio executives and the Writers Guild of America (WGA), which represents screenwriters, to cease their industrial action.
A different disagreement involving actors, which is also partially driven by worries that AI may lead to fewer acting employment, is still unsolved.
